The 5C Sales Growth Model

The 5C Sales Growth Model takes you inside the fast-moving world of sales and consumer behaviour. Through real experiences and simple, relatable examples, it makes learning practical and action-driven.
At its heart is the 5C Framework—Consumer Insights, Channel Excellence, Conversant Strategy, Consumer Loyalty, and Continuous Innovation—a strong guide to boost growth in the consumer durables industry.
This book helps you decode consumers, strengthen distribution, communicate with impact, build trust, and stay ahead through innovation. It also looks ahead to the future of sales in India, shaped by sustainability, smart appliances, and data-driven personalisation.
Sales isn’t just about closing deals—it’s about understanding people and staying ahead of change. Packed with insights, frameworks, and real-world strategies, this book is a must-read for sales leaders, marketers, and business heads who want to build brands that endure and grow.