3 Ms of Business

The idea for this book struck Niranjan Saha when his son, an architect, asked him a few questions about a company’s balance sheet. It made him realize that even skilled professionals in creative and technical fields need to understand the fundamentals of business.
With that in mind, Niranjan Saha wrote this book – not as a textbook, but as a simple, clear guide to core business fundamentals. He has deliberately focused on the 3 Ms of Business – Manpower, Money, and Marketing – while seamlessly integrating Strategic Management and Leadership to provide a holistic framework. He has consciously excluded ‘Machine’ (i.e., Production Management), as it is not his domain.
This book is for students, professionals, entrepreneurs, and anyone who wants to understand how business works – without needing a commerce degree.